According to a study done by Facebook in 2016, 86% of native Spanish speakers in the United States believe that speaking Spanish helps them stay connected to their culture and that the brands that reach out to them in Spanish show that they value the Hispanic community. Even second or third Hispanic generations feel more interested in products or services to which they can feel somehow culturally related. Spanish plays a very important role, even over variables such as price or quality, when the Hispanic consumer must decide on different purchases.
Therefore, approaching Hispanic clientele in the correct way can develop a huge connection with your product or service, which in turns results in loyalty to your brand and more referrals among the Hispanic community. That is a huge advantage over other companies that are based only in the English language.