According to United States Census Burau, in 2017, 58.9 million Hispanics constituted 18.1 percent of the nation’s total population. With a median income of $47k/year, the Hispanic buying power has ascended to $1.7 trillion. Although this places the Hispanics as a key element of the economy that should not be ignored by businesses, it is still a highly underestimated market. The potential that the Hispanic market holds for your product or service is clear, but it is important to know how to get your brand across to the market and surpass your competitors.
Imagine trying to learn more about a product or a type of service and facing not an issue with prices but a language barrier. That sensation could possibly result in pushing your potential customers away or driving them to your competitors. Now imagine your business in Spanish attending to that clientele.